‘WTF is hybrid and who is making it work financially?’

Questions remain about what hybrid is beyond a buzzword and on who is actually making money from the year’s most talked-about trend, according to Jasper Donat, CEO of digital media company Branded.

Revealing insights into the future of events have been uncovered in the release of data from a huge digital event, according to the Branded CEO.

Speaking before Singapore recently went back into lockdown, and on the day that the World Economic Forum cancelled its annual meeting, Donat discusses evidence that the road ahead remains bumpy, for at least 18 months, if not two years.

The Branded chief also offers insights on all things APAC as well as an update on learnings from a few big hitters who were speaking at one of his recent events.

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‘WTF is hybrid and who is making it work financially?’

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