Why the Glastonbury livestream is a ‘wasted opportunity’
While The Worthy Farm stand-in boasts a setlist that includes Coldplay, Damon Albarn, HAIM, IDLES, Jorja Smith, Kano, Michael Kiwanuka, Wolf Alice, and DJ Honey Dijon, it could have had much further reach, according to Rob Nash, managing director of the 4 Roads agency.
With the show kicking off on Saturday, May 22, Glastonbury Presents could have had much further reach, says Nash, an expert in all things digital.
And he questions whether a livestream offers anything new over multi-channel televised coverage we're already used to.
Much more could have been achieved through augmented and virtual reality, as well as better use of apps, more interactive livestreams, polls, prizes and virtual communities, Nash argues.
All of which could have been used to elevate the experience for fans and performers alike.