Why sustainability is 'non-negotiable' for event agencies
The events industry is a place of grandeur, glamour and extravagance – but it’s not exempt from transformation. As environmental responsibility gains traction, our State of the Industry: Agency Report 2024 shares agencies' experiences.
The sentiment among event agencies is unanimous: sustainability has transitioned from being a mere afterthought to a core focus: “sustainability has so much more importance now – not that it didn’t before – but we have a clear policy and way forward now,” one planner notes. “We are seeing some clients requesting our credentials and what we do including asking for reporting as part of their supply chain.”
