State of the Industry 2024: What’s going on with client budgets?
Charlotte Flach
Editor, C&IT
As budgets for events remain largely unstable, agencies react to the challenges – and innovations – they are experiencing.
Uncertainty in the events industry is being driven by economic, political and social instability. Fluctuating budgets, date changes and attendees pulling out are all commonplace.
As we come into 2024, budgets are still under scrutiny for many organisations, with a number of macro-environment factors encouraging caution.
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