Salon Privé: The COVID-secure live event for 2,500 attendees

David Watt, CEO of CI Group, reveals how technology was crucial in delivering a successful live event for over 2,500 people amid the global pandemic.

This year’s Salon Privé Week attracted some of the world’s greatest cars to the magnificent grounds of Blenheim Palace from 22-26 September. Adhering to the ethos of ‘Coming Together, Keeping Apart’, safety was paramount and robust COVID-19 secure systems were put in place that went beyond government guidelines to include the pioneering introduction of the CI Group’s Liber track and trace app.

Watt goes on to talk about how the industry can effectively operate under national restrictions, but argues that legislation needs to be more collaborative and that government needs to reach out to event professionals and ask for their advice on how business events can and should be delivered.