The value of agencies has never been higher in the future of events

After a year of turbulence, agencies are now being valued more than ever as the future for events unfolds - with new tech insights and a changed mindset around content, according to the director of in2events Gavin Farley.

In a wide-ranging interview, Farley talks about why his agency has never been busier, why his logistics business is booming, and how his team is balancing the opportunities with the challenge of a wave of RFPs.

He talks about wrangling with big changes over the last 12 months – like data that shows the average time span for watching a segment at an event is now 16 minutes, while in business there has been a perceived switch to a consumer-led B2C mindset in the workplace.

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The value of agencies has never been higher in the future of events

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