Two roads instead of one: How the industry has doubled its potential

Nick Gold, Managing Director of Speakers Corner, believes that events have now grown to become two separate industries, two different paths and two different revenue streams.

He goes on to talk about the importance of getting virtual right and making sure the content is interactive. Even the most experienced event planners need to start from the bottom up, and assess how they are getting the most out of their content, whether it be by having a live 'front row' or making the audience feel like it's a one-to-one experience.