#WeCreateExperiences: The PR plan to save our industry

Rick Stainton, Founder & Group Executive Director at Smyle and Simon Hughes, Chair of The Business Visits & Events Partnership (BVEP) talk about the 'One Industry, One Voice, One Message' initiative that aims to create a powerful PR campaign that will support the entire events industry.

The #WeCreateExperiences movement, will raise awareness among the general public, national media and government about the true value of events to daily life and the wider economy. It also aims to reassure both businesses and the public that events can be delivered safely thanks to the experience and expertise within the industry.

Those wishing to contribute should contact Rick Stainton on rick@smyle.co.uk and Simon Hughes on simon@mchassociates.co.uk.