What springs to mind when you think of the events industry? Fast-paced perhaps? Time-crunched? Even… chaos? These few phrases are often spouted by event professionals, yet always followed by the quick quip, ‘but that’s why I love it’. For Joanne Perry, former International Events organiser at The New York Times, the temptation of this mayhem seemed just too alluring. “They always say it takes a specific kind of person to work in events, specifically, someone who thrives in chaos. And I think I meet that criteria – particularly for being a part of the creation of organised chaos. I also like working towards end goals. Especially when that end goal is a major, successful event that you were part of creating. It’s incredibly rewarding.”

Having studied Events Management at university, Perry initially took a major interest in fashion events, having covered London Fashion Week whilst studying. “I moved on to study a Master’s degree in Strategic Fashion Marketing. Whilst I still love fashion events and the fashion industry, I wanted more variance in my career and I really wanted to create meaning and make a difference (cliché I know), but that’s exactly what The New York Times offered for me as their events focused on its journalism and important topics, mainly climate change.”

“Whilst I stumbled into it, it’s been a natural fit. I was at The New York Times for two years, gaining incredible experience, being part of the successful execution of award-winning events, and meeting some insanely talented individuals.”