Charlotte Flach
Editor, C&IT
State of the Industry Corporate Report 2022: The future of hybrid and virtual events
Corporate event planners are now seasoned players in the virtual and hybrid events arena, with hybrid here to stay alongside live events.
Two years ago, virtual events dominated an ailing industry, breathing life into a sector that couldn’t have operated otherwise. Although at the time they were a welcome alternative, appetite for a full return to live is strong. But what do corporate event formats look like in the coming 12 months?
Over a third (35%) said that over the past 12 months between 1-20% of their events had been in a hybrid format, 14% said between 21-40% were hybrid and the same amount said 41-60% of their events were in this format. Another 14% said that over 61% events were hybrid. All the while, 22% said they had not held any hybrid events at all.
In terms of virtual, only 7% held all their events virtually over the past 12 months and 40% held over 80% of their events virtually. 35% held between 20-50% of their events in the digital space and 21% held between 51- 80% of their events online.
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