Client budgets, awareness of diverse audiences, and a need to prove ROI are just some of the factors changing the way events are run.
Live event formats, content and objectives are being shaped by a variety of factors, from tech advancements to changing attendee expectations.
As corporate events professionals work to balance client expectations of sustainability against higher food and beverage prices, the biggest challenges of 2024 are in costs and budgeting.
Building an events industry that embraces DEI (diversity, equity and inclusion) is a hot topic these days – so how is the sector actually performing?
We asked corporate event professionals about the strategies they’re using to drive audience engagement – and how these are underpinned by data.
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