Client budgets, awareness of diverse audiences, and a need to prove ROI are just some of the factors changing the way events are run.
Live event formats, content and objectives are being shaped by a variety of factors, from tech advancements to changing attendee expectations.
The events industry is a place of grandeur, glamour and extravagance – but it’s not exempt from transformation. As environmental responsibility gains traction, our State of the Industry: Agency Report 2024 shares agencies' experiences.
A pressing need for personalisation, pressure on demonstrating event value, and the integration of events and marketing are just a few of the challenges facing planners right now.
Calling all corporate events professionals: our State of the Industry survey is now open. Have your say on where the events sector is heading, and be in with a chance of winning a £200 voucher of your choice.
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