State of the Industry: Which destinations are in and which are out?
Lara Owen
Reporter, C&IT
As agencies negotiate the global web of client preferences, a mosaic of trends emerges, showing how appetite for events influences destination choice.
Geopolitical uncertainty
Geopolitical events such as wars and conflicts in regions like Ukraine and the Middle East are significantly influencing clients’ choice of event destinations. One agency noted that, “with global financial and political uncertainty, we expect many larger companies to have robust strategies that prepare ahead of geopolitical and macroeconomic uncertainties.
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