State of the Industry 2024: The problem with pitching
Charlotte Flach
Editor, C&IT
Agencies share their frustrations with the pitch process, from its use as a benchmarking exercise to clients shamelessly stealing ideas.
Pitching is a consistent hot topic among agencies, often inciting strong feelings and opinions on client processes. The market is oversaturated with the number of agencies, meaning there’s stiff competition, also exacerbated by under- staffing issues.
This is just the tip of the iceberg, however, according to agencies surveyed.
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