Charlotte Flach
Editor, C&IT
Client budgets, awareness of diverse audiences, and a need to prove ROI are some of the factors changing the way events are run.
Live event formats, content and objectives are being shaped by a variety of factors, from tech advancements to changing attendee expectations.
Format translates to ROI
To access please sign in.As agencies negotiate the global web of client preferences, a mosaic of trends emerges, showing how appetite for events influences destination choice.
Charlotte Flach
Editor, C&IT
Agencies share their frustrations with the pitch process, from its use as a benchmarking exercise to clients shamelessly stealing ideas.
Charlotte Flach
Editor, C&IT
As budgets for events remain largely unstable, agencies react to the challenges – and innovations – they are experiencing.
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