How to Create Personalised Event Experiences – Spotlight on Apps
Sign up to watchAcross industries, engagement strategy is evolving to focus on creating personalised experiences for the consumer. The event sector is no exception, where organisers are seeking new ways to enhance the attendee experience. In particular, apps have emerged as a key innovation for generating tailored, interactive and even entertaining experiences.
Tune in to join the debate and discover:
- How apps are changing the way consumers engage with the world around them
- How to seamlessly integrate an app into your engagement strategy
- Best practice for guaranteeing buy in
- The ROI – a step-by-step look at the savings and added benefits
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Iain is Head of Major Events at London & Partners, the Mayor of London’s official promotional organisation for the capital. He has more than 20 years' business development, operational and marketing experience across public and private sector organisations plus an MBA degree from the University of Cambridge.
Iain’s role is to ensure that London is seen as the best and most exciting major events destination in the world. This involves: securing long-term major event opportunities for London which result in attracting incremental visitors and expenditure to the city; attracting global media exposure; supporting the legacy of the London 2012 Olympic and Paralympic Games; seeking commercially sustainable solutions for delivering major events by unlocking the city’s assets and contacts; and managing relationships between government agencies, sponsors, venues and rights-owners.