Embedding The Right Social Strategy To Maximise Engagement
Sign up to watchThis webinar forms the 3rd part of the Power Of Live Series: Social Media Focus and will be providing vital tips on embedding the right strategy to capitalise on that most potent of combos – live event content fused with social media.
Based on an exclusive Event Magazine survey of over 550 event marketing professionals, conducted in association with Cvent, this webinar will look at how event marketers are currently using social to build attendance, enhance the event experience and increase its lifespan. Plus, the latest trends and some innovative ways to integrate social media into your events will be revealed.
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Alex runs a division within the Haymarket Media Group comprised of the Conferences, Forums, Digital Events and Video departments. Key markets of focus include marcomms, energy and environment, medical and charity. Alex has held this position since 2013.
Prior to this Alex headed up the Digital Events and Video team, which he launched within Haymarket in 2008 and which has grown rapidly since its inception. The team output a broad range of content from webcasts through to animated video, whitepapers, online training resources and websites. Before this Alex worked within Haymarket’s Conferences department for 3 years.
In the days before joining Haymarket, Alex headed up his own marketing consultancy, Attention Seekers, which offered innovative solutions for clients keen to engage with the youth market.
With over 20 years of B2B marketing experience in the technology industry, David Chalmers is the Marketing Director for Europe at Cvent. He is based at the company’s London office and is an expert in many areas in the marketing mix including, events, e-marketing, automation, integrated marketing communications and digital/social media. In addition, he has a deep knowledge of using technology on the live event experience, as well as leveraging digital and social media to promote events, drive attendance and increase audience engagement. David has previously spoken at Confex, Global Events Summit, Adtech, I-Strategy and IDM B2B Summit as well as leading a Campaign Insight (previously Brand Republic) webinar.
A leading expert in the burgeoning world of community management, and previously giffaff’s Head of Community. Vincent co-founded Telefónica Digital’s new operating business, Standing on Giants, which runs online forum communities that bring a touch of magic to the interaction between customer and brand.
The purpose is to create happier customers, that feel honestly treated, and more insightful companies that waste less time and money on stuff no-one wants. They’re progressing towards creating and managing online peer-to-peer forum communities for Telefonica across their global footprint of 22 countries, serving 350 million end user customers.