How to maximise your personalisation efforts
C&IT's Editor Calum Di Lieto hosted an interactive discussion revealing the results of our recent survey on proving ROI. This webinar will provide you with actionable tips on how you can exploit your event data and make your events more personal.
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C&IT's Editor Calum Di Lieto was joined by some of the best minds in the industry to reveal the results of our recent survey on proving ROI. This webinar - now available on-demand - will provide you with actionable tips on how you can exploit your event data and make your events more personal.
In a recent survey, we asked you to rate how well you have adopted to new event tech, including how effective your data and personalisation efforts have been, and how you can use it to prove ROI.
Last week we brought together some of the best minds in the industry to reveal the findings and address your challenges head on. Watch this webinar on-demand to learn actionable tips on how you can exploit your event data and make your events more personal. Our personalisation gurus covered:
- Gamification and new methods of data collections
- Using tech to leverage data to ensure your personalisation is effective
- How to measure the ROI of your personalisation efforts
- How to sort the wheat from the chaff and make the most of the wealth of data available to you
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Calum Di Lieto is an award-winning journalist with over a decade of experience in broadcast, print and online media. In June 2017 he joined C&IT as Editor and has steered its evolution as it has gone from strength to strength. Whether it’s watched, read or listened to, Calum always ensures that the audience is at the heart of every piece of content that is produced.
This has led to increased engagement and the growth of C&IT internationally. The brand is now distributed to event planners in the UK, USA and APAC region.
Calum speaks publicly and shares C&IT's data-led research and findings across the world. He's taken the stage at large industry shows in places such as London, Vegas, Frankfurt, Barcelona, Melbourne and Penang.
In 2019 Calum was recognised by Eventex as one of the 100 Most Influential People in the Events Industry. A year prior to this, his work on C&IT resulted in him being recognised as one of the Professional Publishers Association's New Talent 30 under 30, and Meetings & Events Editor of the Year at the British Travel Journalism Awards.
Jamie is an influencer and thought leader within the Event Tech space, he brings his considerable experience of leading business's and sales teams to ensure he is never far away from commercialising technology. Many years leading SaaS and Mobile firms including product envision and roll-out.
Jamie joined Cvent in September 2018 as Head of Sales for Europe, prior to Cvent Jamie worked at Glisser as a Chief Commercial Officer following over two years as the Managing Director of Eventbase.
Hannah Hodges is head of events and field marketing (UK and emerging markets) for Cision and has ten year's experience in the events industry and a BA (Hons) in events management.
Cision is a leading global provider of earned media management software and insights to PR and marketing communications professionals, and Hannah runs over 40 events per year for the company from executive breakfast and dinners for c-suite clients to Cision's largest user group conference to date, CommsCon. She's been with Cision for three years through acquisitions of many of their well known assets - Gorkana, PR Newswire and most recently acquired Trendkite.
Prior to joining Cision, Hannah worked at Communicate magazine running their conference and awards programmes across the UK.
An expert in business with over 16 years of Agency experience, working within FMCG / Events / Senior Management environments, building an Agency start-up and working in the most challenging territories all over the world, has given Zak an ability to advise others on how to facilitate change, stimulate growth and bring in results to hit company targets..
With key skills around Sales and Sales Strategy, Public Speaking, Motivational Talks, Leadership Development and the Commercial Strategy sides of New Business Development, and having worked with some of the world's biggest and best known companies/brands both nationally and globally, gives Zak a strong commercial experience, whilst being able to guide and develop others successfully.