Case study: New Year Masquerade Ball at The Dorchester

The New Year's Eve Masquerade Ball was organised by the Luxury London Events brand, which includes Gurmej Singh-Pawar from Meji Media, Amit Bhatia, and Sadiq Chikte.

In the past, its NYE events have taken place at Park Lane Hilton Hotel and Sheraton on Park Lane. However this year the annual occasion took place at the world famous Dorchester. 

Guests were treated to a four-course meal, featuring red miso glazed cod, salt beef raviolo, provencal vegetables, parsley veloute and The Dorchester Snickers bar, with salted peanuts and malted milk ice cream.

There was also a champagne reception, all-inclusive bar, and entertainment, which included a harpist, live band, contortionist, magician, Arabic dancer and DJ. 

As well as an international crowd with guests attending from Japan, Canada, Singapore, The Middle East, the US, across Europe and of course the UK, there were are number of celebrities and influencers in attendance including:

  • Reshmin Chowdhury from BT Sport
  • Bita Darayabari - Philanthropist and Iranian Women's Rights Activist 
  • Coco Lodge -  Love Island 
  • Nicole O'Brien -  Too Hot To Handle 
  • Nadia Afzali - Famous Make Up Artist in the Middle East
  • Neev from Kiss FM

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Charlotte Flach Editor C&IT