What digital transformation means for events

Patrick Smith, Chief Marketing Officer, and Jamie Vaughan, VP - European Sales, at Cvent talk about encompassing the new world of events while still delivering meaningful experiences.

They address this 'golden age' of events while discussing the experiences they've had with their own large-scale digital event, Cvent Connect. Of which, the US version gathered 1.1million engagement points across 43,000 registrations, showing just how much data can be mined in order to create more personalised experiences.