‘The phone hasn't stopped ringing since the switch to virtual’
Events director at Goto events Dan Solen says the agency has not looked back since flipping to virtual, with a resilient business now prepared for whatever comes next for hybrid and live.
An agile business on a solid footing - now and in the future - has emerged from a difficult year, says Solen, who argues the business is now making big gains with new global opportunities.
An experienced event professional and sharp salesman, he talks about how some agencies were slower than others in the pandemic switch to virtual but also outlines how the business has changed in the last 18 months.
