TFI Lodestar - the agency merger that shows signs of recovery for all

Phil Watton, CEO, and Tom Harold, Client Services Director, of recently-formed TFI Lodestar talk about the challenges of merging during a pandemic.

They explain the strategy of the two brands coming together, and how this was communicated to employees and clients successfully, despite being locked down and unable to throw a launch party.

Delayed by nearly a year due to the COVID crisis, this launch indicates not just an optimism for the agency's future, but also shows signs of recovery for the wider industry and is an indication that client's don't just have an appetite for face-to-face events, they have a need.