How to use Meta’s ‘Threads’ as an event planner

Lara Owen Reporter, C&IT
How to use Meta’s ‘Threads’ as an event planner

Meta’s new rival to Twitter brings opportunities and challenges to the MICE world, but how can event planners use it to their advantage?

Meta's new social media app, Threads, has taken the digital world by storm, surpassing the 10 million user milestone in a mere seven hours. To put this achievement into perspective, it took Instagram 355 days and Twitter 780 days to reach the same user count. In light of this breakthrough, C&IT and Jon Morgan, CEO and Editor-in-Chief of Venture Smarter, have highlighted five crucial ways small businesses within the MICE industry can leverage Threads to maintain a competitive edge.

1. Promote Events and Increase Attendance