How to sell sponsorship for digital and hybrid events

A panel of event experts discuss the best ways to commercialise digital and hybrid events.

Calum Di Lieto, Editor of C&IT, moderated the panel of experts at last week's C&IT Agency Forum in London.

He was joined by; Helen Carmichael - Business Development Director at The Collective, BCD Meetings & Events, Kate Hutchinson - Founder & Managing Director at Secret Event Service and Lidia Sakarapani, Head of Sales & Marketing at Principal Global Events.