How to increase your ROI through Social Media
Here are the three key steps of a social media marketing formula for success.
George Hawwa, Growth Director and Founder of Attention Experts that specialises in growing businesses through social media strategies, details the fundamental social media marketing formula for success.
The three steps Hawwa outlines are to increase brand value, then in turn, increase engagement and thus, increase sales leads and enquiries. Hawwa was eager to point out that increasing brand value is not the same as increasing brand awareness, “It’s no good that people know your company if they think you’re rubbish.” To measure brand value, you must do so through engagement, and for Hawwa: all engagement is good engagement. Whether your brand is getting attention through controversy, inspiration or trend relevance; sustaining this by measuring how and why you’re getting engagement will help with increasing brand value. If you’re working on increasing both brand value and engagement, this will translate into a growth in client sales and enquiries.
