For years, event marketers have been crying out for a simple yet comprehensive way to evaluate live event ROI. Here's how to make it happen.
With many brands moving to reinvest in live events this year, it’s crucial that event planners are able to measure performance against an organisation’s goals.
The data gap
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AIME’s pre-famil in Melbourne demonstrated just a few ways planners can get creative with their transportation for delegates.
Following Stop Food Waste Day, 15Hatfields’ General Manager, Warren Campbell, is challenging the meetings and events industry to drive change and reduce food waste within their venues.
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