How to bring magic into your events
The need for a little magic in our lives — and at our events — feels more pressing than ever before.
At the DMC Network’s 2023 Exchange, held this July in Milan, attendees heard from futurist and magician Ferdinando Buscema.
According to Buscema we live in a “BANI” world- ‘brittle,’ ‘anxious,’ ‘non-linear,’ and ‘incomprehensible.’ Making magic happen despite these conditions requires two things: embracing the power of “tiny, noticeable things” and building an ambassador friendly culture.
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