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Harnessing the Superbowl to drive Tik Tok engagement

26th July 2023

Harnessing the Superbowl to drive Tik Tok engagement

Departing from the traditional Big Game TV, Pico focussed on a TikTok social media-driven approach to engage with fans both at the game and watching at home.

Brief

Early in 2023, Super Bowl LVII took place at State Farm Stadium in Arizona. State Farm, a US insurance company, took it as an opportunity to revolutionise how businesses use naming rights to drive audience awareness.

8th April 2024 UTC

Tropic Skincare's sparkling Gen Z showstopper

Tropic Skincare's annual 'Glammies' appealed to all from Gen Z to Gen X, shining a sparkling spotlight on their Glambassadors.

Video Case Study

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Lara Owen Reporter, C&IT

26th March 2024 UTC

How Google’s AI Playground was created

Audience were tasked with developing Google Next’s AI Playground to showcase the latest technology innovations.

Case Study Video

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Lara Owen Reporter, C&IT

Mazda’s Architectural Digest-esque luxury launch

18th March 2024 UTC

Mazda’s Architectural Digest-esque luxury launch

Set Creative helped Mazda combine opulent interiors and gourmet Japanese cuisine to appeal to a whole new audience.

Case Study

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Privacy Notice

Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

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Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from C&IT and other Business brands via the following channels:

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