Harnessing the Superbowl to drive Tik Tok engagement
Departing from the traditional Big Game TV, Pico focussed on a TikTok social media-driven approach to engage with fans both at the game and watching at home.
Brief
Early in 2023, Super Bowl LVII took place at State Farm Stadium in Arizona. State Farm, a US insurance company, took it as an opportunity to revolutionise how businesses use naming rights to drive audience awareness.
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