Disney's immersive brand activation

Charlotte Flach Charlotte Flach Editor, C&IT
Disney's immersive brand activation

Disney ran a one-day activation during the height of summer which hosted family and friends as well as influencers. 


Disney showcased four of its most popular releases as part of the Summer of Disney+, including Soul, Luca, Raya and The Last Dragon and Loki over a one-day campaign activation. 

The space needed to embody not just the popular releases, but the spirit of Disney+ and Disney overall. The brief was to find a place “Where Dreams Come True”, and where people could feel connected to their favourite releases, favourite characters and their love for Disney.