Designing events for Gen Z

Charlotte Flach Charlotte Flach Editor, C&IT
Designing events for Gen Z

Grant Dudson, Creative Director, Chorus, chats designing events for possibly the most discerning audience to date- Gen Z.

As Generation Z enters the world of work, their likes, dislikes and passions will begin to dominate the trajectory of brand marketing and internal objectives. .

Gen Z’s subscribe to brands that go out of their way to get to know their needs. Event planners and marketers can't just apply the same blanket rules as they did with millennials. While most millennials vividly remember the days of dial up and playing snake on Nokia 3310's, Gen Z has never known a life without smart phones, tablets and computer screens, WiFi and social media.