How virtual and hybrid data has changed events forever

New data research shows the differences between live, virtual and hybrid events and what we can learn from them, according to the managing director of the event platform and research agency Explori.

Research into preferences for live events over networking, overall experience and doing business has uncovered evidence about whether attendees are as likely to attend virtually as in person.

Explori’s managing director Sophie Holt offers an update on research and surveys, discussing whether digital events are just as good at delivering content as in-person events, and the potential to convert virtual and hybrid attendees to live.