Sign In

Advertise

Coca Cola connects with Gen Z through music event

13th September 2023

Coca Cola connects with Gen Z through music event

Coca-Cola invited attendees of four summer music festivals to make their own music, delivered by experiential agency Set Creative.

Sign in to watch video

Brief

Coca-Cola wanted to build relevancy, drive credibility and connect with Gen Z through their #1 passion point: music. Centred around the idea of “meet-ups”, the brand zeroed in on activating at summer music festivals to reach their target consumer.

The launch of their Coke Studio platform and larger Summer of Music campaign served as the backbone of their plans and Set Creative was engaged to create and produce the physical manifestation of Coke Studio.

25th April 2024 UTC

The role of event planners in driving economic benefits through sustainability

Nuria Lastras, Events Manager at the Royal Academy of Engineering, discusses how to ensure that sustainable practices are integrated seamlessly into event planning and execution.

Video

8th April 2024 UTC

Tropic Skincare's sparkling Gen Z showstopper

Tropic Skincare's annual 'Glammies' appealed to all from Gen Z to Gen X, shining a sparkling spotlight on their Glambassadors.

Video Case Study

LO

Lara Owen Reporter, C&IT

26th March 2024 UTC

How Google’s AI Playground was created

Audience were tasked with developing Google Next’s AI Playground to showcase the latest technology innovations.

Case Study Video

LO

Lara Owen Reporter, C&IT

Work Email

Create Password

First Name

Last Name

Company

Phone

Please select an option

Job Title

Please select an option

Please select an option

Please select an option

Privacy Notice

Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from C&IT and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

Work Email

Create Password

First Name

Last Name

Company

Phone

Please select an option

Job Title

Please select an option

Please select an option

Please select an option

Privacy Notice

Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from C&IT and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.