BAFTAs 2021: Leveraging hybrid holograms to reach millions

As part of a C&IT Briefing, it was revealed how Virgin Media used creative technology to navigate the COVID-19 restrictions and still engage with millions.

Speaking at C&IT's Briefing, The 'new future' for live events, Max Gethin, Client Partner at Matter, revealed how they worked with Virgin Media to adopt existing technology and combine it with an innovative approach to bridge the gap between remote audiences and their favourite celebrities on the red carpet.