4 ways for an events agency to demonstrate value
A pressing need for personalisation, pressure on demonstrating event value, and the integration of events and marketing are just a few of the challenges facing planners right now.
The world is changing rapidly, with both individuals and organisations becoming more aware of their place in the world and what they need to do to survive in a competitive landscape. And with PR and advertising agencies increasingly dipping their toes into the world of running events and content creation, agencies are now not just competing with each other.
So, how can agencies maintain an edge on the competition?
1. Offer a clear value proposition
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