Sign up to read the latest C&IT State of the Industry Report: the Corporate Edition, produced in partnership with Singapore Tourism Board, where we explore:
- how 2020 affected corporate event planners;
- the relationship with digital and hybrid events so far;
- predictions for the return of large-scale events;
- a case study of how a luxury car manufacturer hosted a special overnight test-driving event at the end of last year.
The events industry is a place of grandeur, glamour and extravagance – but it’s not exempt from transformation. As environmental responsibility gains traction, our State of the Industry: Agency Report 2024 shares agencies' experiences.
Client budgets, awareness of diverse audiences, and a need to prove ROI are just some of the factors changing the way events are run.
A pressing need for personalisation, pressure on demonstrating event value, and the integration of events and marketing are just a few of the challenges facing planners right now.
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