The Power of... Mobile
The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.
On the last instalment of The Power of Live, we talked about the attendees of today and their very short attention spans (just eight seconds!). We’re all guilty of spending too much time on our mobile phone – answering emails, checking social media or the news. We just can’t switch off.
That’s why it’s so important to make mobile a core part of your event planning. You know your attendees will be checking their phones during the event (and frequently) so why not use mobile to enhance the event and overall attendee experience?
And, 90% of consumers’ time on mobile is spent in apps. Whether it’s social, gaming, messaging, or some form of productivity or information app, consumers are spending less-and-less time in their browsers.
The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.
Hear from corporate and agency-side leaders as we debate and tackle this key industry challenge and sign up below.
Source: Flurry Analytics
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Calum Di Lieto is an award-winning journalist with over a decade of experience in broadcast, print and online media. In June 2017 he joined C&IT as Editor and has steered its evolution as it has gone from strength to strength. Whether it’s watched, read or listened to, Calum always ensures that the audience is at the heart of every piece of content that is produced.
This has led to increased engagement and the growth of C&IT internationally. The brand is now distributed to event planners in the UK, USA and APAC region.
Calum speaks publicly and shares C&IT's data-led research and findings across the world. He's taken the stage at large industry shows in places such as London, Vegas, Frankfurt, Barcelona, Melbourne and Penang.
In 2019 Calum was recognised by Eventex as one of the 100 Most Influential People in the Events Industry. A year prior to this, his work on C&IT resulted in him being recognised as one of the Professional Publishers Association's New Talent 30 under 30, and Meetings & Events Editor of the Year at the British Travel Journalism Awards.
After working in the travel industry, organising gigs, a stint as a music journalist and gaining an MSc in event management, Ewan has worked for Ashfield Meetings & Events for over a decade now. As an advocate of all things digital and virtual, Ewan manages all social media output, organises internal initiatives to amplify Ashfield’s digital footprint and delivers client projects that require mobile engagement, online interactivity, digital communities or social media strategy. Most recently he worked with Jaguar Land Rover to deliver their Graduation & Apprentice Induction Programme app which was used over the course of a week-long event to engage with over 500 graduates and apprentices who were starting their careers at the iconic car manufacturer. Although he has won awards for event management, blogging and photography, his proudest accolade was winning Creative Builder Of The Day at Legoland in 1989 for a 26-brick masterpiece depicting an alien cactus.