The Power of... Content
In this instalment of The Power of Live, we’ll be looking at Content, with top tips and tricks on how to enhance content through technology and use it as a core part of your content programme.
Long gone are the days of a stale hour-long slideshow on stage to a half-interested audience. Planners know this, and that’s why we’re always looking for new ways to engage audiences through content experiences tailored to their needs.
How can we tailor content to suit every audience, delivering a truly personalised and interactive experience?
The Power of Content is the third webinar in our new series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. In this instalment, we’ll be looking at Content, with top tips and tricks on how to enhance content through technology and use it as a core part of your content programme.
We’ll look at:
Creating content to be shared: what is going to get likes and retweets?
How to make content sessions interactive and reach audiences beyond those in auditorium through live streaming and other useful tools
What can planners do before the event, to shape content to audience needs?
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Following a stint as features editor, researching, travelling, writing, commissioning and editing features on the top destinations for conferences and incentives around the globe, Susie is now associate editor on C&IT Magazine.
Key achievements include being named Meetings & Events News Journalist of the Year and Journalists' Journalist of the Year at the 2015 CWT Business Travel Journalism Awards (BTJAs), and being project lead for C&IT's flagship annual State of the Industry Award, which won Supplement of the Year awards at the 2011, 2012 and 2014 CWT BTJAs.
Responsibilities include overseeing content across print and digital channels, managing the C&IT editorial team and working closely with clients to produce print and digital advertorials and supplements.
With over 20 years of B2B marketing experience in the technology industry, David Chalmers is the Marketing Director for Europe at Cvent. He is based at the company’s London office and is an expert in many areas in the marketing mix including, events, e-marketing, automation, integrated marketing communications and digital/social media. In addition, he has a deep knowledge of using technology on the live event experience, as well as leveraging digital and social media to promote events, drive attendance and increase audience engagement. David has previously spoken at Confex, Global Events Summit, Adtech, I-Strategy and IDM B2B Summit as well as leading a Campaign Insight (previously Brand Republic) webinar.
Luke has been involved in the events industry for over 16 years working in operational, account management and business development roles. He was instrumental in the SPARK THINKING brand’s conception and it’s continual growth and achievements. With a catalogue of success’ behind him, Luke understands client objectives in order to translate them into memorable and meaningful content. Luke is also a regular speaker at event industry tradeshows on subjects such as change management, disruption, creativity and sustainability.
Luke’s natural passion and curiosity for exploring new technologies and effective, fit for purpose, message delivery methods ensures continued success and a value added service to clients.