Aligning events and marketing strategies for maximum success
Event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, invite you to join the webinar and learn how to integrate events into the marketing mix.
Marketing spend in live events is on the rise. Growth in this area has been recorded for 14 successive quarters (Bellwether Report) as businesses increasingly recognise the power of face-to-face. Live events are a powerful marketing weapon and meet many business objectives, creating human connections for brands and businesses.
But event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, recently surveyed more than 100 marketers and event planners to understand better how events fit into the marketing mix. Are events a big priority and what does success look like?
We reveal the results in our exclusive webinar on Tuesday 23 May at 3pm. Hear from industry experts from both marketing and event backgrounds, who will offer practical takeaways to help you up your event marketing game.
We will look at how to move forward as an industry, using data more effectively, efficiently and collaboratively and how to align event strategies with other marketing activities for stronger, more measurable results.
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Following a stint as features editor, researching, travelling, writing, commissioning and editing features on the top destinations for conferences and incentives around the globe, Susie is now associate editor on C&IT Magazine.
Key achievements include being named Meetings & Events News Journalist of the Year and Journalists' Journalist of the Year at the 2015 CWT Business Travel Journalism Awards (BTJAs), and being project lead for C&IT's flagship annual State of the Industry Award, which won Supplement of the Year awards at the 2011, 2012 and 2014 CWT BTJAs.
Responsibilities include overseeing content across print and digital channels, managing the C&IT editorial team and working closely with clients to produce print and digital advertorials and supplements.
With over 20 years of B2B marketing experience in the technology industry, David Chalmers is the Marketing Director for Europe at Cvent. He is based at the company’s London office and is an expert in many areas in the marketing mix including, events, e-marketing, automation, integrated marketing communications and digital/social media. In addition, he has a deep knowledge of using technology on the live event experience, as well as leveraging digital and social media to promote events, drive attendance and increase audience engagement. David has previously spoken at Confex, Global Events Summit, Adtech, I-Strategy and IDM B2B Summit as well as leading a Campaign Insight (previously Brand Republic) webinar.
Joy Thomas is responsible for developing and managing the internal event strategy for Lloyds Banking Group. Joy has taken the lead on the development and delivery of conceptual and creative solutions that excite and engage colleagues with the ultimate purpose of helping them to best serve Lloyds customers. Joy is part of a team of event professionals based around the UK, creating effective, measured events from 40 – 4,000 delegates. Joy’s remit is also to oversee and manage the whole internal events spend for the Group, providing data which guides senior stakeholders in their decision-making. She also developed an internal programme which empowers colleagues across the Group to successfully manage their own smaller events.
Joy is a go-to events contact for the whole of Lloyds Banking Group, working with like-minded individuals in a team of creative and communications industry specialists.
Previously to joining Lloyds Banking Group in January 2016, Joy worked for US decision analytics software company, FICO, where she operated as its Global Events Director.
Joy is a qualified football and futsal coach. With a degree in Design Studies, Joy loves to draw, enjoys architecture and design, travelling and being ‘taxi-driver’ to her footballing 12-year old son.
Paul is currently a member of the Hewlett Packard Enterprise Global Marketing Events Team with responsibility for program planning and execution across a range of events in the EMEA region including the annual Discover showcase and CIO Summit as well as the Reimagine Roadshow. Paul is also involved in supporting the marketing teams across the region with their events activity as well as delivering hi-touch events as part of the CEO outreach program.
Paul has been in the events industry for over 20 years and has a broad base of experience, having worked as part of a marketing team in a corporate event role for organisations such as Orange Business Services, Eli Lilly, Towers Perrin, eGain and the IMechE. Paul has also spent some time working as a freelance consultant, in addition to doing account management and event management roles within UK based event management agencies.