Event data – helpful or headache?
Explore how event planners from brands and event companies – including Barclays, BNP Paribas, Lloyds Banking Group, HP, Clarion Events and Rapiergroup – tackle challenges around event data.
C&IT and Event Insight, in partnership with Cvent, recently gathered planners from brands and event companies – including Barclays, BNP Paribas, Lloyds Banking Group, HP, Clarion Events and Rapiergroup – to discuss their challenges around data and thoughts for the future.
We hosted a webinar to uncover the key findings and work on the solutions to your biggest questions.
As well as your most pressing questions, we covered:
- How to leverage data to increase revenue opportunities and deliver greater ROI in 2017
- Keeping ahead of the curve and provide sophisticated data collection, such as RFID tracking to enable real-time reporting and streamline registration processes
- Moving towards an integrated, sophisticated CRM system
- The importance of post-event reporting and data trends to look out for: from behaviours to preferences so you can manage and cross-compare leads from multiple events. Who are your most valuable leads? What content excelled and what event was most profitable?
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Zoe has worked in the events industry for 10 years and has a wealth of knowledge behind her; she has organized events for two Magic Circle law firms, as well as charities and has now moved into the financial sector. She prides herself in having a strong understanding of the Events Technology and this has become her speciality and passion over the years.
Zoe has worked on a number of extensive projects throughout her career, implementing various event technologies from event apps to delegate management systems and everything in-between. Her main focus has been on ROI reporting and improving process for event planners whist providing an enjoyable experience for the end user.
Zoe is responsible for end to end event management and enjoys the constant challenges that event planning throws at her.
Following a stint as features editor, researching, travelling, writing, commissioning and editing features on the top destinations for conferences and incentives around the globe, Susie is now associate editor on C&IT Magazine.
Key achievements include being named Meetings & Events News Journalist of the Year and Journalists' Journalist of the Year at the 2015 CWT Business Travel Journalism Awards (BTJAs), and being project lead for C&IT's flagship annual State of the Industry Award, which won Supplement of the Year awards at the 2011, 2012 and 2014 CWT BTJAs.
Responsibilities include overseeing content across print and digital channels, managing the C&IT editorial team and working closely with clients to produce print and digital advertorials and supplements.