The Power of... Audience
The Power of Audience is the first webinar in our new series of four, where we aim to uncover the secrets to the four pillars of event success: audience, content, mobile and technology.
Audience engagement is one of the key outcomes of any event, and event managers are always looking for new ways to capture the attention of their switched-on attendees.
How can planners empower attendees through technology and experiences that matter?
The Power of Audience is the first webinar in our new series of four, where we aim to uncover the secrets to the four pillars of event success: audience, content, mobile and technology.
Created by C&IT and Cvent, we explore how technology is helping organisers engage their audience before, during and after the event. How can we put the control into the hands of the audience to create a personalised experience that allows them to get the most out of the event? What tools are available and how can planners respond to the latest trends?
We dive into:
- How to engage the next generation coming through – the elusive Gen Z’s
- How to sift through the technology and tools available to find the best to suit your audience’s needs
- How to put the control into the hands of the audience, to let them steer the content
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Matthew joined the London Cvent team in September 2014, bringing with him over 12 years’ experience in the technology arena. Oxford graduate Matthew is passionate about technology innovation and relishes in introducing new technology to the events industry. Cvent is the world’s largest event technology company, over 157,000 users leverage their integrated software globally. As a senior member of the UK Cvent team, Matthew is responsible for growth in the UK and Europe.
Prior to Cvent Matthew was sales manager for Vocus, a multinational award winning provider of cloud-based marketing and PR software, where he introduced some of EMEA’s largest enterprises to the benefits of integrated technology. He also headed up Group Operations for Consolis Systems Ltd, a group of technology companies for corporate communications. His technology sales career began with Cardpoint, where he was a key member of the senior management team; contributing to the retail solutions provider’s substantial growth from start up to a £120 million European market leader.
When not educating the events industry on the benefits of technology and intelligently automated systems, Matthew can be found with his camera taking street portraits and nocturnal landscapes to add to his portfolio. He is an internationally published photographer, having had his images used by Canon, Epson, Sky, Lonely Planet, Elle and Marketing Week.
Chris has been in the events industry for 25 years, holding senior, owner and director posts for large corporates and agencies. In recent years Chris has been voted amongst the top 5 in the C&IT Power 50, and Director of the Year by the IoD. He has an MBA in Communication Strategy, and is a Chartered Director. Chris spent two years as Chairman of the HBAA and is current VP Communication at MPI UK & Ireland. After 5 years as Managing Director at Zibrant, when the company recorded its highest event turnover and profits, he left to acquire Absolute Corporate Events where he has been owner and Managing Director since 2013.
Sophie joined Barclays in 2012, following a successful career in sport sponsorship and events. From Davis Cup to London 2012, Sophie planned experiential campaigns for sponsors and fans worldwide, working with well-known brands such as Adidas, BNP Paribas, HSBC and Vodafone. Since swapping the sports world for corporate events, she has maintained her customer-focused approach ensuring engagement, audience understanding and innovation are paramount in Barclays’ events.