Big Questions Live: event marketing – the risks, the rewards and the ROI
How can you align events and marketing strategies? How do you uncover the true power of event marketing? Are events a marketing power-tool or an investment risk?
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Event marketing: the risks, the rewards and the ROI
A live panel discussion
Speakers: Alison Williams, head of events, L'Oréal UK; Matthew Stockbridge, general analytics manager, Mondelez; Catherine Maskell, managing director, Content Marketing Association; Lily Simpson, Founder, Detox Kitchen
Live events are marketing’s power tool. They put a face on a corporation, they make human connections, they give personality to a business, they create buzz. But compared with other channels, events can appear immature – particularly when it comes to collecting, analysing and understanding data. This needs fixing.
At Big Questions Live, Campaign magazine, in partnership with Cvent and C&IT, brings together event and marketing experts to discuss how best to integrate marketing and event strategies. Join us to discover and debate the changing face of event planning.
We consider…
- Marketing v event: what are the barriers of integration?
- Why digital and event channels/strategies work better together than standalone
- How do you prove ROI?
- How to use data more effectively, efficiently and collaboratively
- How to align strategies for stronger, more measurable results
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Matt has spent the majority of his career working in the various incarnations of what is now known as Kantar Worldpanel. He took then took the opportunity to move from agency to client side by joining Cadbury. The 19th of January 2010 proved to be a memorable day for two reasons; firstly it was the day he started at Cadbury and secondly it was the day of the Kraft takeover. He initially managed the Business Insights and Analytics team for UK Confectionery and then a year later moved on to managing Analytics Projects for Mondelez Chocolate and Grocery brands across Europe. He has won 3 IPA awards and completed 2 marathons. Outside of his day job, he mostly spends his time funding his wife, his wife’s children and his wife’s children’s children’s interests.
With over 20 years of B2B marketing experience in the technology industry, David Chalmers is the Marketing Director for Europe at Cvent. He is based at the company’s London office and is an expert in many areas in the marketing mix including, events, e-marketing, automation, integrated marketing communications and digital/social media. In addition, he has a deep knowledge of using technology on the live event experience, as well as leveraging digital and social media to promote events, drive attendance and increase audience engagement. David has previously spoken at Confex, Global Events Summit, Adtech, I-Strategy and IDM B2B Summit as well as leading a Campaign Insight (previously Brand Republic) webinar.
Following a stint as features editor, researching, travelling, writing, commissioning and editing features on the top destinations for conferences and incentives around the globe, Susie is now associate editor on C&IT Magazine.
Key achievements include being named Meetings & Events News Journalist of the Year and Journalists' Journalist of the Year at the 2015 CWT Business Travel Journalism Awards (BTJAs), and being project lead for C&IT's flagship annual State of the Industry Award, which won Supplement of the Year awards at the 2011, 2012 and 2014 CWT BTJAs.
Responsibilities include overseeing content across print and digital channels, managing the C&IT editorial team and working closely with clients to produce print and digital advertorials and supplements.