Why healthcare and pharma brands are reporting lower engagement

The world has come to depend on healthcare and pharma as never before, says Jo Hull, director of health at global brand agency Jack Morton - who explains what this means now for meetings and events.

But it’s also true that many healthcare and pharma brands are reporting lower engagements with their core audiences, say Hull.

Professionals can’t get out and see patients, providers and its salesforces. So an industry that has relied on meeting people face-face in the past has had to make a significant shift.

It means that many in the sector have turned to Jack Morton’s extensive experience, knowledge and talent in pharma and healthcare, including its speciality practice for healthcare brands - called Jack Health.