When life gives you lemons: Why now is the time to launch a new agency

Businesses that make gains in difficult moments are the ones that win when the good times roll, according to the directors of new agency Lemon Lane.

The opportunities for a start-up, the challenges of setting up a business and the thinking behind naming a new agency are revealed in a wide-ranging interview with Lucy Francis, Rachel Capell and Jade Howgrave-Graham.

The Lemon Lane directors launched the new venture at the start of the pandemic and have just closed on a successful first year.

Now they look forward to more new business, working with colleagues old and new, as well as the pivot from virtual to live and hybrid.