Charlotte Flach Premium Content Editor, C&IT
How to get the data and ROI stakeholders actually want

How to get the data and ROI stakeholders actually want

For years, event marketers have been crying out for a simple yet comprehensive way to evaluate live event ROI. Here's how to make it happen.


With many brands moving to reinvest in live events in 2022 and beyond, it’s crucial that event planners are able to measure performance against an organisation’s goals.


The data gap

share