The power of purpose

With C&I taking up sizable portions of B2B marketing funds, the onus is on organisers to defend the spend. While ROI is critical, the real impact of events transcends profit. 

There is an emerging trend towards 'purpose' and the mindset is filtering through to marketing and events teams who are beginning to ask questions like: Why is the event important? What are we trying to achieve? It is no longer acceptable to overlook an event’s reason for being. 

Harnessing the power of purpose is explored within the pages of this white paper, written in partnership with Visit Belfast. Industry experts share their tips for measuring success beyond ROI and creating conferences that are more socially responsible and have a wider purpose. There is also practical advice on how to maximise relationships with destinations and venues to ensure events deliver real value with purpose.