The power of innovation and disruption

In a rapidly changing technology infused era, innovation and disruption are vital across all sectors - and B2B events are no exception. 

The problem is that these business concepts are bandied about and definitions are nebulous. Disruption has become a buzzword broadly misused to describe anything that shakes up an industry. So what do these terms truly mean, particularly in the context of meetings and events?

This report written by C&IT, in partnership with ADNEC, defines these buzzwords, gives you practical examples of implementation and runs you through a successful case study.