Integrating DEIB into Tourism and Incentives: Part 1 - Overcoming challenges in developing effective DEIB strategies

Integrating DEIB into Tourism and Incentives: Part 1 - Overcoming challenges in developing effective DEIB strategies

Destination Canada and SITE hosted a webinar featuring four industry leaders to discuss the challenges and solutions that arise when working to make travel and tourism welcoming and inclusive for all. 


Diversity, Equity, Inclusion, and Belonging remain an evolving, critical consideration in the travel industry, especially when planning events and incentive travel. To that end, Destination Canada and SITE hosted a webinar featuring four industry leaders to discuss both the challenges and the solutions that arise when working to make travel and tourism welcoming and inclusive for all. 

The speakers were:

  • Jeffrey Fehr, Client Engagement Manager, Business Events for Destination Canada
  • Santiago Aguirre, Co-Founder of Around the Table Consulting Group, which runs DEIB initiatives in the corporate sector
  • Cate Banfield, President of Wynford, a leading Canadian Incentive Travel and Experiential Event agency
  • Jason Fajardo, Development Manager, US Association Market · Québec City Business Destination

C&IT attended. In this two-part summary, we look at the key takeaways from the event. 

'We can't just be ticking boxes': make DEIB strategy part of every aspect of business planning

share