How Levi's deployed a multi-sensory extended reality experience

Paul Stanway, Creative Director XYZ talks about one of the agency’s most recent projects for Levi's and its latest collection, with an experience that began in December and continued into the holiday period.

The agency used a new extended reality platform called Connector so that the brand could host several thousand participants - to interact, explore a physical space and view its latest collection.

People from more than 40 countries were able to use the extended reality platform, which was designed to help participants understand the range of products in the collection, but also the Levi's story, and the ways in which the company has adapted to change in the last year.