Revealed: Using AI to convince attendees to share their precious data
Charlotte Flach
Editor, C&IT
A new report into audience behaviour from Jack Morton, explains how generative AI is changing who is willing to part with data- and how much.
As brands realise how AI can offer cheap and quick ways to offer authentic personalisation at scale, interest in tools such as ChatGPT are on the rise. And event planners and marketers should take note.
Jack Morton polled consumers before and after the release of ChatGPT, with only 29% willing to share their personal data with brands before its advent. It’s first ever Experience Better Insights spoke to 5,000 global consumers about their data- here are the findings:
