Four global events trends for 2019

Four global events trends for 2019

What audiences want from meetings and events is changing fast and becoming more complex. As the lines between people’s work and personal lives are increasingly blurred, they expect more exciting, and surprising experiences from business events. 

Delegates today want to be active, not passive and, as a result, meeting and event planners are taking inspiration from experiences such as movies and music festivals. At the same time, wider global trends around food, wellbeing and sustainability are also beginning to have an impact on business events. 

Here, in partnership with MITEC, we take a look at 4 key industry trends...


Dramatic peaks reflecting off tranquil fjords, the northern lights dancing above snow-laden forests, vibrant cities and exhilarating outdoor activities – Scandinavia is a breathtakingly beautiful area made up of Norway, Sweden and Denmark.