Exclusive: Big Vegas reveal with IMEX America ‘100% going ahead’
Following a bold prediction over the November showcase in Las Vegas, IMEX CEO Carina Bauer explains why she’s confident one of the industry’s headline events will go ahead and - almost as importantly - what it will look like.
Amid the rapid rollout of vaccinations in the US and Europe, the IMEX chief reveals how contracts have been signed with keynote speakers, what to expect from the venue IRL and digitally, with details on a new hybrid studio.
Familiar favourites return from previous iterations like glamorous VIP receptions and education sessions through Smart Monday campfires, expert clinics and research pods.
And ahead of the big industry gathering, Bauer talks about the importance of building communities, discusses the thinking behind the new IMEX BuzzHub, and the next ‘BuzzDay’ on Wednesday June 9 with the theme ‘Build Back Better’.